As with all industries in our current pandemic climate, the restaurant business has had to get creative. Luckily for us in the metro-Atlanta area this has led some local restaurants to get mobile and bring their food to their customers now that their customers can no longer come to them. Some innovations that have sprung up over the last year includepop-up restaurants, take-out cocktails, virtual wine tastings and cooking classes and parking lot bars.
Many are familiar with the popular food truck trend (here are some of the best!) but FIGO restaurant has taken it a step further with their “restaurant on wheels” concept. In an interview with What Now Atlanta, owner Sandro Romagnoli says,
“It’s exactly [the same] as the restaurant [with] the same menu, it means that we have 7,800, probably more, combinations of dishes that we are able to execute from the truck, and all the online and delivering platforms that we use at the restaurant are available on the truck. People in the industry say we’re crazy, and I agree, but we’re not going to shrink our menu.”
With multiple options of pasta, sauces and toppings available in both the brick and mortar restaurant as well as the food truck, customers are able to have the full restaurant offerings with the convenience of a food truck. The FIGO Pasta food truck is located in Little Five Points and the restaurants have both a Vinings and Buckhead location so this expands their reach to a new part of Atlanta.
With the pandemic changing the way we think about work, school and entertainment, the restaurant industry may be permanently changed in the way they approach their business models moving forward. Having full restaurants becoming mobile will no doubt change the city landscape as we know it and maybe for the better! Having greater access to cuisine outside of one’s own neighborhood or city benefits both the customer as well as the company and brings us all closer during this time of such great distancing.